Saturday, October 08, 2005

No. 47, Vol. 4 - SKIDSTRONG Trackie lives!

We may have set a new land-speed record for launching a new bicycle brand. In less than four weeks, from concept to reality, the SKIDSTRONG brand is live. As we've said on this blog before, proceeds from the sale of every SKIDSTRONG product go to the Bicycle Messenger Emergency Fund, a 501 (c)3 non-profit founded in 2001 and administered by Jean Vallery in Sarasota, Florida.

Fixed-gear fever is spreading throughout pop culture and the bicycle industry, and the real heroes, full-time bike messengers, need your help. Cycles Gaansari launched the SKIDSTRONG brand on September 15 to raise awareness and funding for the BMEF through the sale of SKIDSTRONG-branded fixed-gear framesets, complete bicycles, clothing and accessories (including R U SKIDSTRONG wristbands in brown, gold or pink), available exclusively here.

“The Bicycle Messenger Emergency Fund was created to help out bicycle messengers after they’ve been involved in a crash that knocks them out of work,” Mr. Vallery said. “This fund provides emergency cash for an injured bicycle messenger during the first 24 - 36 hours of pain from injuries.”

SKIDSTRONG framesets are made in Ohio. Riders can choose from frame and fork or complete bikes. SKIDSTRONG T-shirts, wristbands and chainstay stickers are available online. Call 937-748-8862 for more information or email us.


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